Introducing: CAPTIVATE
Learn what to SAY and DO to become the company that captivates your dream prospects.
Imagine having a system to get your ideal prospects to pay attention, and prefer you.
Here's a hint: It doesn't have ANYTHING to do with your product or service.

It has EVERYTHING to do with how well you understand your prospects and what they really want.
Imagine having a system to get your ideal prospects to pay attention, and prefer you.
Here's a hint: It doesn't have ANYTHING to do with your product or service.

It has EVERYTHING to do with how well you understand your prospects and what they really want.
Your business would
grow exponentially,
if only you could . . .
Harness the fundamentals of storytelling to master customer attraction and crack the code on consistent and predictable lead flow.
Know how to consistently generate awareness of your product or service with ready-to-buy prospects.
Zero in on the customers you really want, instead of the ones that frustrate you.
Develop a point of differentiation that will enable you to
overcome objections and make competitors irrelevant.
Convert more prospects into enthusiastic paying customers.
The big question is . . .
How can you develop and implement a system to captivate the right prospects, consistently.
Here's How.
Here's How.
A clearly defined brand story, told to the right prospect, will make the competition irrelevant.
The business & growth you've imagined is so close...
CAPTIVATE will give you & your team a new perspective on how to grow business by tapping into your prospects' true needs to develop and communicate powerful offers that compel them to take action.

You'll get to know who your ideal prospects are, where they are, and what to say & DO to get their attention. You'll also get a detailed strategic plan, including a 100 day implementation plan.
CAPTIVATE will give you & your team a new perspective on how to grow business by tapping into your prospects' true needs to develop and communicate powerful offers that compel them to take action.   
The business you've imagined is so close...
CAPTIVATE will give you & your team a new perspective on how to grow business by tapping into your prospects' true needs to develop and communicate powerful offers that compel them to take action.

You'll get to know who your ideal prospects are, where they are, and what to say & DO to get their attention. You'll also get a detailed strategic plan, including a 100 day implementation plan.
The framework to develop and
implement your strategy fast. 
Hero Centered Design to CAPTIVATE and convert prospects into customers
The framework to develop and
implement your strategy fast. 
Hero Centered Design to CAPTIVATE and convert prospects into customers
Four stages of prospect attraction.
Understand your prospects, customers and clients as the heroes of your brand story.
Learn to captivate your hero with an irresistible offer.
Develop your core messages and deliver them through the right channels.
Make it easy for your hot prospects to say "Yes!"
What happens during CAPTIVATE?
CAPTIVATE is an in-depth LIVE
2-day workshop for business 
owners & executives to develop
powerful messaging & go-to-market
strategy that captivates and keeps
customers for life.

We start with an in-depth pre-strategy assessment. Understanding where you are and where you want to go is fundamental to charting a course

Day 1 is our CAPTIVATE strategy session. 
We'll delve deep to align your
offer to your prospects true needs 

We'll develop a powerful offer to captivate your ideal prospects

Day 2 is our CONVERT session. 
We go to work to refine your
strategy and develop an
implementation plan.

You also get
access to The Marketing 
Canvas® vault. Our members
only area of trainings,
templates and more.

Finally, we deliver the 
strategy & plan to you --
ready to implement.

We start with an in-depth pre-strategy assessment. Understanding where you are and where you want to go is fundamental to charting a course

Next is our CAPTIVATE strategy session. 
We'll delve deep to align your
offer to your prospects true needs 

We'll develop a powerful offer to captivate your ideal prospects

Then our team goes to work
in our war room to refine your
strategy and develop an
implementation plan.

In the meantime, you get
access to The Marketing 
Canvas vault. Our members
only area of training's,
templates and more.

Finally, we deliver the 
strategy & plan to you --
ready to implement.
Why CAPTIVATE?
This process will completely transform how you think about business, and what it means to serve your customers at a level that keeps them coming back.
Using our Hero Centered Design process, along with The Marketing Canvas®️ Framework, you'll gain a deep respect and empathy for your prospects - your HEROES . This will give you unprecedented access to what they think, what they want, and how to give it to them.
"The key to growth is serving customers at a higher level. And any business can get exponential growth if they learn how to captivate prospects prior to the sale." 
Ginger Zumaeta is a brand storytelling & client attraction strategist. For decades, she's helped some of the biggest companies on the planet know what to say to CAPTIVATE prospects and make the competition irrelevant. 
For the last five years, she's been delivering her proprietary Hero Centered Design workshops and training to high-achieving business owners and executives just like you with incredible results.
OUR TEAM HAS WORKED WITH SOME OF THE BEST
OUR TEAM HAS WORKED WITH SOME OF THE BEST
What are the additional benefits
of CAPTIVATE?
     Here's what you'll learn:
  • Where to find your best qualified,
    ready-to-buy prospects and how to speak to
    their needs
  • How to identify and push their emotional
    hot buttons
  • How to design a hot offer they'd crawl over
    hot coals to buy    , without changing a thing about
    your product
  • ​How to direct motivated "buyer" traffic to
    your hot offer
  • ​How to obliterate their objections so they happily buy
    from you
  • ​How to enjoy bigger margins by marketing to the
    right audience
What would make it "worth it"?
  • What is one or two additional
    clients per month worth?
  • What is the value of a powerful new
    brand promise?
  • What does it cost you when you
    don't see the blind spots holding your
    business back?
  • What would you save when you stop
    spending time and money chasing
    the wrong customers in the wrong
    places?
At the end of two workshops you'll know who your ideal prospects are, where they are, and what to say & DO to get their attention. You'll also get a detailed strategy document that includes a 100 day implementation plan.
What would make it "worth it"?
  • What is one or two additional
    clients per month worth?
  • What is the value of a powerful new
    brand promise?
  • What does it cost you when you
    don't see the blind spots holding your
    business back?
  • What would you save when you stop
    spending time and money chasing
    the wrong customers in the wrong
    places?
At the end of two workshops you'll know who your ideal prospects are, where they are, and what to say & DO to get their attention. You'll also get a detailed strategy document that includes a 100 day implementation plan.
What you get
  • 2 full day strategy sessions built solely around your
    business with Ginger & team
  • Our team developing your strategy and
    100 day implementation roadmap
  • Recordings of your virtual CAPTIVATE sessions
Additional Bonus Resources
The CAPTIVATE experience is just the
beginning. Get access to the vault to learn the
methodology behind the experience.
  • The Marketing Canvas quick start e-guide - $997
  • The Marketing Canvas template - $247
  • The Marketing roadmap template - $247
  • Video Coaching - How To Complete The
    Marketing Canvas - $3997
  • ​The Marketing Canvas presentation
    template - $247
  • ​Bonus ebook - 22 Secret Hot Buttons That
    Make Consumers Spend Money Like Crazy - $50
CAPTIVATE reveals insights that make all the difference
"There's probably a thousand ways online that you can find a form to fill out to design a marketing campaign, but what Ginger has that nobody else has is that edge of knowing the neurological and psychological effects of an effective marketing campaign."  
"There's probably a thousand ways online that you can find a form to fill out to design a marketing campaign, but what Ginger has that nobody else has is that edge of knowing the neurological and psychological effects of an effective marketing campaign."  
Gloria Carmona
Executive Director - Luxury Estates, Compass
How can you reserve your CAPTIVATE workshop?
Complete your application and a member of our executive team will reach out to share more, answer questions and make sure we're good fit.
Apply Now
Get the insights to see what's been holding you back, and design and implement a system that CAPTIVATES your prospects and makes your competition irrelevant.
What is your company's annual revenue currently?
Are you committed to approaching your business with your prospects' needs in mind, and in a position to be decisive about getting the work done necessary to CAPTIVATE them?
Are you excited and eager to learn a new method to understanding what your prospects really want, and how you can offer it to them for results faster than you thought possible?
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